Here's why notebooks & journals are still good corporate gifts

The digital age has not overtaken the notebook

Whenever someone asks me what the best corporate gift is, I usually throw out a question back like, "What do you want to tell your clients? What is your brand messaging?" They get confused. Surely, they're talking about notebooks and journals. They are not wrong.  It's true that the gifts and promotional items industry often talk of technology, wearable devices and all that in their advertising and marketing talks. But honestly, my favourite corporate gifts are those that say simple and affordable.

While it might look like the digital age has overtaken the world, there are still plenty of companies out there that still market via pens and paper. In fact, a recent survey found that while most consumers spend time with online marketing every day, they still spend more time reading print marketing. This is likely to be because most people retain information better when they read and write rather than when they simply hear. As a result of this trend, if you are planning to create custom notebooks for your business gifts, you will find no shortage of options to choose from, whether you want spiral notebooks or something fancier like leather-bound journals and elegant looking calendars for your industry. The trick is to identify which kind of promotional notebooks will work best for your company and target audience. 

The next time you give out a book at a conference or as an incentive, consider giving away a notebook. You can make a swag imprint on the cover to personalize it and add a little pizzazz - notebooks are very versatile. Handmade By Clerrene Müller has some of the most creative, cost effective, locally made, hand sewn notebooks. Checkout the store to shop!